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Flair Hotel | Swabian Alb | Hotel Gasthof Hirsch
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Flair Hotel Gasthof Hirsch

Flair Hotels​

A strong community

We Flair Hotels have joined forces to offer our guests
to be able to offer an optimal stay in our houses.
We meet regularly to share experiences and
inform us about current trends in order to always be able to offer the best service at a fair price.

The taste of the regions

Each Flair Hotel is unique. Look forward to owner-managed hotels that are as different as the regions in which they are rooted. The Flair Hotels impress
Typical regional architecture, individual ambience and
authentic flair.

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Explore with Flair​

Due to their location in the most beautiful tourist regions, the Flair Hotels enable a variety of leisure activities. Cyclists and hikers get their money’s worth just as much as those looking for relaxation or culture lovers. The Flair hosts will be happy to share their insider tips with you.

40 years of Flair Hotels

One of the largest hotel cooperations in Germany was founded in Franconia more than 40 years ago. Today the cooperation consists of more than 40 Flair houses in Germany and Austria. The office is in Ochsenfurt in Lower Franconia.

As early as 1983, 16 hoteliers in Franconia came together to form a cooperation and laid the foundation for one of the largest hotel cooperations in Germany. In the same year, further hotels joined the cooperation. In the meantime, the hotel group has succeeded in establishing itself as a strong and dynamic hotel cooperation on the German market while preserving the traditional values: charming hospitality, reliable quality and a direct connection to the region have always been the focus of the cooperation philosophy. Even today, the more than 40 committed and creative hoteliers from mostly medium-sized, family-run hotels in the three to four-star area ensure with great commitment that the guests feel comfortable and experience real regionality. Flair hoteliers are mostly deeply rooted in their own region, so that the uniqueness of their home town is directly reflected in their flair hotels; through typical, culinary specialties of the area, through a regional flair in the hotel furnishings and architecture or exciting tips for sometimes unknown destinations.

The Flair Hotels offer a variety of options for the whole family, a retreat for those seeking relaxation, the right environment for business travelers or exciting attractions even for the youngest guests – whether young or old, everyone feels at home in the Flair Hotels. Because with Flair you can simply take a deep breath, take in the “smell” of the region, relax, recharge your batteries, let yourself be pampered, experience and get to know new things and be active.

Many Flair Hotels are located on the most beautiful cycling and hiking trails and on numerous bodies of water. The endless hiking and cycling opportunities range from the Black Forest to the Sauerland, the Thuringian or Bavarian Forest to the Ore Mountains and more. Numerous Flair Hotels meet the criteria of the German Hiking Association and are certified by them as “quality hosts for hikers in Germany”. Many Flair Hotels have also been awarded the “Bett+Bike” seal by the General German Bicycle Club.

More information: www.flairhotel.com